If they are working for you, they are getting paid for their efforts. Under the new guidelines, it would be altogether unlawful for investment advisers either directly or indirectly to disseminate any advertisement that: Includes an untrue statement of a material fact or omits a material fact necessary to make a statement not misleading, in light of the circumstances Includes a material claim or statement that is unsubstantiated Makes an untrue or misleading implication about, or is reasonably likely to cause an untrue or misleading inference to be drawn concerning, a material fact relating to the investment adviser Discusses or implies potential benefits to clients or investors without clear and prominent discussion of associated material risks or other limitations Refers to specific investment advice provided by the adviser that is not presented in a fair and balanced manner Includes or excludes performance results or presents performance time periods in a manner that is not fair and