Due to these reports and mounting political pressure, cities, states, colleges, faith-based groups and pension funds throughout the US began divesting from companies operating in South Africa. During the s and s, trade unions deployed multi-employer pension fund monies for targeted investments. Archived from the original on March 30, Fair Trade Investing Fair Trade Investing is the act of investing in companies or projects that promote economic, social, and environmental goals. Appleseed Fund [1]. During this time, socially concerned investors increasingly sought to address equality for women, civil rights , and labor issues. Retrieved 12 August